Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Printed cotton jersey T-shirtA$1,570
- Washed cotton denim pantsA$1,750
- Flatpack large belt bagA$2,180
- Men's loafer with WebA$1,690
- Leather biker jacket with Web detailA$12,300
- Gucci Tag medium backpackA$3,280
- Sold out onlineCotton viscose jacket with python effectA$3,760
- Flatpack large belt bagA$2,480
- Sold out onlineMen's Cupertino loaferA$1,470
- Gucci Essence Classic medium duffle bagA$4,170
- GG Marmont magnetic cord necklaceA$575
- Stretch jersey T-shirtA$875
- Cotton silk shirt with embroideryA$2,860
- Cotton blend denim pantsA$1,640
- Cut GG Marmont beltA$980
- Men's Cupertino loaferA$1,520
- GG cotton canvas baseball hatA$970
- Gucci Tag small crossbody bagA$1,940
- Technical poplin zipped shirtA$3,760
- Technical silk poplin bermudaA$2,420
- GG Marmont magnetic cord necklaceA$635
- Men's slip-on sneakerA$1,340
- Silk merino wool jacketA$7,500
- Silk merino wool pantsA$2,510
- Men's Giovanni loaferA$1,770
- Printed stretch jersey T-shirtA$1,390
- Coated Prince of Wales wool blend jacketA$6,250
- Loose fit cotton blend denim pantsA$1,640
- Men's loafer with HorsebitA$1,770
- Jackie Flap large crossbody bagA$5,250
- Seamless stretch nylon jersey tank topA$1,570
- Washed cotton denim pantsA$1,520
- Men's Cupertino loaferA$1,470
- Mask frame sunglassesA$870
- Sold out onlineJackie Flap large crossbody bagA$5,750
- Washed cotton denim pantsA$1,520
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.